Stuart McPhail Hall FBA was a Jamaican-born British Marxist sociologist, cultural theorist and political activist. Hall, along with Richard Hoggart and Raymond Williams, was one of the founding figures of the school of thought that is now known as British Cultural Studies or The Birmingham School of Cultural Studies.
Media representation
-Is the way in which the media constructs aspects of 'real life' including people,places,events,culture,ethnicity and issues.
-It is not reality itself
Hall's Representation theory
Uses of stereotypes
-Media texts often uses stereotypes.
-For example stereotypes about men and women reinforce the idea that they are different;men are big,strong or brave and women are sensitive,more inferior or emotional.
Stereotypes
-Stereotypes are often times negative.
-Stereotypes are created by the media.
For example;
-Women is always associated with cleaning products in advertisements or always be in the kitchen.
-White people are always associated with wealth,rich and powerful,while black people are always associated with violence.
-Stereotypes tend to come about when there are people in power who are from the dominant hegemonic groups within a society.
-Hegemony: Leadership or dominance, especially by one country or social group over others.
-Many media companies are owned by these groups of people.
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